About Us

Your Local Experts in Real Estate Valuations in South Central Wisconsin

Penny Cook

Wisconsin Certified Residential Appraiser # 1273-9

Education & Professional Affiliations:

Attended ICCC in Lansing, MI and UW- Whitewater

Rock-Green Realtors Association

Wisconsin Realtors Association

National Association of Realtors

Penny has been appraising since 1998 and has extensive experience in south-central Wisconsin, including Single and Multi-family properties of all types and values, Condominiums, Mixed use properties, Manufactured homes, Vacant land, Farmettes, Waterfront, Complex properties, Estates, Divorces, Foreclosures (REO) and Short Sales, Relocation, Eminent domain, Litigation testimony, and Consulting. Co-founder and current Owner and President of Rock Valley Appraisal Service, Inc.


Previous experience includes: Retail Management; Property Casualty Insurance; 11 years Paralegal experience; and 1 year in Title/Closing. Notary Public for 18 years. Rock County resident since 1978.

  • Wisconsin Certified Residential Appraiser #1273-009 FHA Approved
  • Rock-Green Realtors Association
  • Wisconsin Realtors Association
  • National Association of Realtors
  • Appraisal 1
  • Commercial Income Approach
  • Standards of Professional Appraisal Practice
  • Contemporary Issues
  • Residential Report Writing
  • Advanced Commercial Income
  • The Appraiser as an Expert Witness
  • Real Estate Damages
  • Appraising Non-Conforming & Difficult Properties
  • Residential Appraisal Trends
  • How to Beat the Review Appraiser
  • Effective Appraisal Writing
  • Predatory Lending
  • Appraising Contaminated Properties
  • Analyzing Distressed Real Estate
  • Appraising Manufactured Homes
  • Transitional Lands
  • Convincing Residential Appraisals
  • Relocation Appraisal is Different
  • Appraiser Liability
  • New FHA Forms and Guidelines
  • Appraising Historic Properties
  • Site Analysis & Valuation
  • Practices and Pitfalls of the Residential Appraiser
  • FHA Site Inspection
  • This Old House
  • Appraising the Tough Ones
  • Recent Fannie Mae and USPAP Updates each year of new addition

Michelle Boland

Wisconsin Certified Residential Appraiser #2108-9

FHA Roster Appraiser


Education & Professional Affiliations:

Bachelors of Science degree from Clemson University

Rock-Green Realtors Association

Wisconsin Realtors Association

National Association of Realtors


Michelle has been appraising since 2020 and has experience with Single family residences, 2-4 Unit income properties, Condominiums, Vacant land, Estates, Farmettes, Waterfront properties, Manufactured homes, FHA and USDA appraisals. 


  • Advanced Residential Applications and Case Studies
  • Appraisal Subject Matter Electives
  • Statistics
  • Modeling and Finance
  • REO & Foreclosures
  • Private Appraisal Assignments
  • Fannie Mae form 1004MC
  • HVCC & More
  • FHA and The Appraisal Process
  • Appraisal 1
  • Appraising the Tough Ones
  • Site Analysis and Valuation
  • Fannie Mae and USPAP updates each year.

Brady P. O'Leary

Wisconsin Licensed Appraiser #2065-4

Wisconsin Licensed Real Estate Salesperson # 74766-94


Professional Affiliations:

Rock-Green Realtors Association

Wisconsin Realtors Association

National Association of Realtors


Brady has been a licensed appraiser since 2008 and has experience with Single family residences, 2-4 Unit income properties, 5+Unit income properties, Condominiums, Farmettes, Waterfront, Estates, Divorces, REO properties. Specializing in Vacant agricultural land.


  • Advanced Residential Applications and Case Studies
  • Appraisal Subject Matter Electives
  • Statistics
  • Modeling and Finance
  • REO & Foreclosures
  • Private Appraisal Assignments
  • Fannie Mae form 1004MC
  • HVCC & More
  • FHA and The Appraisal Process
  • Appraisal 1
  • Appraising the Tough Ones
  • Site Analysis and Valuation
  • Fannie Mae and USPAP updates each year.

Mindy Morgan

Wisconsin Licensed Appraiser #2296-4


Professional Affiliations:

Rock-Green Realtors Association

Wisconsin Realtors Association

National Association of Realtors



Mindy has been a licensed appraiser since 2023 and has experience with Single family residences, 2-4 Unit income properties, Condominiums, Vacant land, Estates, Waterfront properties, REO properties, and Manufactured homes.


  • Advanced Residential Applications and Case Studies
  • Appraisal Subject Matter Electives
  • Statistics
  • Modeling and Finance
  • REO & Foreclosures
  • Private Appraisal Assignments
  • Fannie Mae form 1004MC
  • HVCC & More
  • FHA and The Appraisal Process
  • Appraisal 1
  • Appraising the Tough Ones
  • Site Analysis and Valuation
  • Fannie Mae and USPAP updates each year.

Contact us today at 16087551228 to receive superior appraisal services!

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